University of Bath - The good, the bad and the marketeer

Noam has been invited to speak at the University of the Bath on "Ethical Marketing" next Friday 16th April.

The talk will look at whether there is ethics in marketing and PR, and whether it is honest to use corporate social responsibility as a marketing tool. Where are the limits between influence, persuasion and manipulation? 

You will get a different insight into what marketing is on an evolutionary level, and go back to the roots: why do we do it?

There is a right way to do marketing, there are many right ways of doing marketing, and yet there are few universal truth about how to keep your reputation and to build good branding.

Join the talk at the Univesity of Bath, or wait for the YouTube video...